Altria invested $13 billion in Juul. As the U.S. moves to ban e cigarettes, their value has gone up in smoke Fortune E Cigarette Market to Generate $39.0 Billion Revenue by 2030 Juul: The SPAC 2020 Deserves Youth living in vapefree homes much less likely to use e cigs Stanton Glantz blog Electronic cigarettes lose sweet look The Rider Newspaper What Does Vaping Do to Your Lungs? Johns Hopkins Medicine