British American Tobacco: New FDA Ban on Vuse Alto Menthol Variants Means Little How Juul Went From $38 Billion Vaping Startup to Near Bankrupt: What Went Wrong The Food and Drug Administration has authorized Juul Labs to keep its e cigarettes on the market, a major reversal after the agency completely banned the company's products in 2022. Vaping could be more harmful to lungs than smoking cigarettes Today, FDA issued decisions on several Vuse Vibe and Vuse Ciro e cigarette products, including the authorization of six new tobacco products through the Premarket Tobacco Product Application (PMTA) pathway. FDA issued marketing FDA Bans Sale of Vuse Alto Menthol, Mixed Berry E Cigarettes